Most conventional toothpastes are packed with synthetic dyes, sulfates, and fluoride compounds your mouth really doesn't need. This all-natural organic whitening toothpaste from Butter Me Up Organics takes a different approach — a clean, carefully crafted blend of baking soda, sea salt, calcium, coconut oil, and essential oils that leaves your teeth feeling genuinely polished and your mouth truly fresh. Packaged in a reusable 2 oz. glass jar, it's a thoughtful gift for anyone making the switch to a cleaner daily routine.
✨ Features
- 🫙 2 oz. Glass Jar with Wooden Applicator: Zero-waste, reusable packaging — no plastic tubes here. The wooden applicator makes scooping easy and hygienic.
- 🌿 Two Flavour Options: Choose from Sweet Orange essential oil for a bright, citrusy freshness, or Peppermint with Rosemary for a classic, cooling clean.
- 🥥 Coconut Oil Base: Acts as the natural binder and brings powerful antibacterial and antifungal properties. Temperature-sensitive — firms up in cooler months but melts instantly in the mouth.
- 🧂 Sea Salt + Baking Soda: Both ingredients are naturally salty (just a heads up!), but they work together to remineralise, polish, and neutralise mouth pH without scratching enamel.
- 🦷 Calcium Fortified: Adds an essential mineral directly to the tooth surface, strengthens enamel, and helps thicken the paste to a familiar, tube-like texture.
- 🚫 Free From: Sulfates, phthalates, parabens, synthetic dyes, synthetic fragrances, and fluoride compounds.
- 🐰 Completely Cruelty-Free & Organic: Made with non-toxic, premium ingredients — nothing you wouldn't feel comfortable putting in your body.
💚 Benefits
- 🌟 Naturally whitens teeth with baking soda and coconut oil — no harsh bleaching agents needed.
- 🦷 Remineralises and strengthens enamel with sea salt and calcium, helping to prevent cavities over time.
- 😮💨 Freshens breath at the source with antibacterial coconut oil and essential oils, rather than just masking odour.
- 💆 Supports gum health — coconut oil's natural properties may help with receding gums and early signs of gingivitis.
- ♻️ Better for the planet — glass jar, upcycled packaging where possible, and a zero-waste company ethos.
- 🎁 A genuinely useful gift for wellness lovers, clean beauty enthusiasts, or anyone curious about natural dental care.
- 🫧 Great alongside oil pulling — the coconut oil base makes this a natural companion to an oil pulling routine.
🌱 Ingredients & Key Callouts
- Baking Soda: Whitens naturally, freshens breath, neutralises mouth pH, and polishes without scratching tooth surface.
- Sea Salt: Strengthens teeth by replenishing minerals and acts as a natural polishing agent.
- Calcium: Fortifies enamel, thickens the paste, and provides an extra polish.
- Organic Coconut Oil: Naturally antifungal and antibacterial; helps prevent tooth decay, whiten teeth, and support gum health.
- Sweet Orange Essential Oil (flavour option): Brightens breath and adds a gentle citrus flavour.
- Peppermint Essential Oil (flavour option): Cooling, fresh, and naturally antibacterial.
- Rosemary Essential Oil (in Peppermint variant): Prevents bad breath and plaque, naturally astringent and antibacterial. ⚠️ If pregnant, please avoid Rosemary essential oil — message us and we'll leave it out.
⚠️ Please note: This toothpaste is naturally salty due to the sea salt and baking soda content. Separation in the product is normal.
🪥 How to Use
- Use the wooden applicator included to scoop a small pea-sized amount from the jar.
- In warmer months, apply directly to your toothbrush and brush as normal.
- In cooler months, the paste firms up — simply pop the small scoop into your mouth first and let your body temperature melt it before brushing (similar to toothy tabs).
- Brush for two minutes and rinse. Enjoy the fresh, clean feeling!
📋 Product Specifications
- Size: 2 oz. (approx. 56g)
- Packaging: Reusable glass jar with wooden applicator
- Flavours: Sweet Orange or Peppermint with Rosemary
- Certifications/Claims: Organic, cruelty-free, sulfate-free, paraben-free, phthalate-free, no synthetic dyes or fragrances
- Brand: Butter Me Up Organics (California-made)
- Best For: Adults seeking a natural, fluoride-free daily toothpaste
⚠️ This product has not been evaluated by the FDA. It is not intended to diagnose, treat, cure, or prevent any disease, and does not replace the advice of a dental or medical professional.
Ready to make the switch to a cleaner smile? Add the Butter Me Up Organics Natural Whitening Toothpaste to your cart today — your teeth, gums, and the planet will thank you. 🌍🦷