Soft, clean laundry without the chemical cocktail. Rustic Strength's Organic Fabric Softener is made from renewable, plant-derived ingredients and certified organic by Quality Assurance International — so you can feel good about every load you wash. Gentle enough for babies' sensitive skin and safe for pregnant and breastfeeding mamas. It also makes a thoughtful, practical gift for new parents looking for cleaner laundry options.
Ready to make the switch to cleaner laundry? Add Rustic Strength Organic Fabric Softener to your basket today — your family's skin (and your washing machine) will thank you.
Our efforts to reduce our CO2 emissions generated by the sending of your orders mean that today Clozist is Carbon Positive on its shipments.
With the help of Greenspark we voluntarily offset 7kg of CO2 and remove 2 plastic bottles from the oceans with each order at no extra cost to you.
Why 7kgs (15.43 lb)?
We took the average Carbon Emission of a 2lb package ground sent from NYC to LA and multiply that number by 4.
Why 2 bottles?
Millions of plastic bottles pollute our oceans every year, two standard bottles are a daily recommended water intake. We're committed to cleaning them up.
Rustic Strength wasn't built in a boardroom — it was born at a kitchen table, out of desperation and love.
When the Adamson family's infant son began suffering from severe, unexplained sensitivities and anaphylactic reactions, they turned their home upside down searching for answers. At the same time, Alicia was navigating her own health struggles, which led her to take a hard look at the everyday products filling their shelves. What they found was unsettling: harmful chemicals hiding in plain sight, and very few safe alternatives to turn to.
So they did what any determined family would do — they started making their own. What began as a homemade laundry detergent became something much bigger: a mission to help others live cleaner, healthier lives without compromise.
Today, Rustic Strength is proud to be ranked No. 11 on Inc.'s 2026 Regionals: Midwest list, placing the company among the top 8% of fastest-growing private companies in the Midwest. But behind every product is still that same family, that same sense of urgency, and that same commitment to purity.
Every formula is high-purity and toxin-free. Every program — including their pioneering refill and container reuse initiatives — reflects a deep respect for both people and planet.
Because for the Adamsons, this was never just about cleaning products. It was about protecting the people they love most, and making it easier for you to do the same.
Orders are usually dispatched within 2-3 business days.
The shipping rate is calculated and displayed at checkout. Free shipping is available for orders over $49.00 for Shakers members of our reward program, and with no minimum, for Makers members (We can't offer free shipping when the lowest shipping cost exceeds $10).
Shipment confirmation and order tracking:
Once your order is fulfilled, you receive a tracking number to follow your package by email. Allow 24-48 hours for the carrier to update the tracking number in its system.
We might ship your order in more than 1 package. In that case, you receive a tracking number for each shipment.
Your order might be delayed in case we experience a high volume of orders. If your order fulfillment is delayed, we will let you know by email asap.
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