How Clozist Selects Its Sellers: Transparency, Trust & a Shared Mission

What does it take to join the Clozist marketplace?

It's a question we get often — and we love answering it, because the process reflects everything we stand for: transparency, integrity, collaboration, and genuine care.

We're not building just another online store. We're creating a trusted space where people can shop in line with their values — and where purpose-driven brands can find a real home.

We Look Deeper Than Labels

A product doesn't make it onto Clozist simply because it claims to be "eco-friendly." We go well beyond surface-level buzzwords and marketing language.

Here's what we actually evaluate:

• Sustainability — How are products made? Are the materials regenerative, recyclable, or responsibly sourced?
• Clean Ingredients — Especially in food, wellness, and home care. Organic, non-toxic, and health-forward is our baseline, not a bonus.
• Local & Ethical Impact — We give preference to local producers, small-batch makers, and businesses that reinvest in their communities.
• Ownership & Inclusion — We actively uplift women-owned, BIPOC-owned, and mission-driven brands.
• Verified Practices — Certifications help, but we go further with independent research, direct outreach, and honest transparency checks.

We Build Relationships, Not Just Vendor Lists

We don't add products to a catalog and move on. We build real relationships with the people behind each brand — because we believe that's where trust actually begins.

In practice, that looks like:

• Calling and video-chatting with founders directly
• Meeting in person at Impact Hub NYC, where we're based
• Receiving and testing product samples ourselves
• Reviewing business practices with care and genuine curiosity

Many of our sellers come to us through recommendations from our customers and community — something we value more than any cold outreach.

Why Many of Our Sellers Choose Not to Be on Amazon

A lot of the brands we work with have made a deliberate choice to stay off Amazon — and we fully respect that decision.

They're building ethical, small-batch, carefully crafted products. Being pushed into price wars or forced to compromise their standards isn't something they're willing to do. At Clozist, they don't have to. This is a platform where their values matter — where they're seen, supported, and treated as partners.

We Keep Listening — Long After Launch

Once a product goes live on Clozist, the relationship doesn't stop there. We continue working with our sellers — helping them tell their story more clearly, improving their product visibility, and growing alongside them.

We also listen closely to our community. Your reviews and feedback shape how we write product descriptions, and they sometimes even encourage brands to strengthen their own practices. That feedback loop is how we all get better — together.

Clozist Is More Than a Marketplace

It's a curated ecosystem for people who want to shop more thoughtfully, and for brands that want to build responsibly. We're here to make conscious commerce easier, more transparent, and more human.

And honestly? We're just getting started.